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MBA碩士畢業論文_灤集團產業轉型戰略研究PDF

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- I - 摘要 轉型是普遍存在于社會、產業、企業領域的共性問題,但是對于資源型企業來 說,由于其特殊性,又成為一個特別突出的難題。歐美日等 發達國家由于現代工業 化起步較早,對資源型企業轉型的實踐和研究也比較早,一些實踐和研究的成果相 對比較成熟。隨著我國經濟社會的快速發展進步,現代經濟體系日趨完 善,經濟從 粗放式高速增長轉向高質量科學發展階段,資源型企業的產業轉型問題更加突出, 有的地方政府積極引導,大多數企業主動實施,已經成為產業和企業發展戰略重點 。 開灤集團是一個具有140年煤炭開采歷史的大型國有企業,面對市場經濟的沖 擊,產業結構失衡,抗風險能力較弱。進入新世紀以來,開灤集團積極探索產業轉 型,從實踐層 面均做了大量努力,取得了一些成效,積累了一些經驗,但是產業轉 型還不成功。 本文根據開灤集團產業轉型戰略需要,運用戰略管理的相關理論,從戰略管理 實施的角度,對 開灤集團產業轉型戰略設計和實施進行了系統設計,具有一定的現 實針對性。首先,介紹了選題背景、研究意義和國內外研究現狀,重點介紹了國內 外資源型城市和企業產業轉 型現狀及可資借鑒的經驗教訓。其次,系統分析了開灤 集團產業轉型的內外環境,在此基礎上進行了SWOT分析;重點圍繞開灤集團產業 轉型戰略設計,確立了轉型戰略的指導思 路和基本原則,提出了總體戰略、目標、 階段,以及與轉型戰略匹配的各業務發展戰略模式選擇,基本提出了產業轉型戰略 的解決方案。最后,根據開灤集團產業轉型的實際, 從組織、體制、經營、投資、 技術、人才、文化等方面,提出了保障產業轉型戰略實施的對策。 關鍵詞:資源型企業;產業轉型;戰略管理;戰略目標 燕山大學工商管理碩士學 位論文 - II - Abstract Transformation is a common problem among society, industry and enterprise. But for resources-based enterprises, it becomes a prominent problem due to its particularity. Due to the early start of modern industrialization in developed countries such as Europe, America and Japan, the practice and research on the transformation of resource-based enterprises are also relatively early, and the results of some practices and researches are relatively mature. With the rapid development of the economy and the day by day improvement of the modern economic system, the economy changed from 'extensive way' of economic growth to high quality scientific development stage. As a result, the transformation of resources-based enterprises becomes increasingly prominent. In some area, it is already the strategic focus of industry and enterprise development under the positive direction of the local government and the active implementation of the enterprises. As a large state-owned enterprise with 140 years coal mining history, under the impact of market economy, the industrial structure of Kailuan group is lopsided and its anti-risk ability is weak. Since the beginning of new century, Kailuan group has been actively exploring industrial transformation from strategic level and operational level. Some achievements have been achieved and some experience has been accumulated, But industrial transformation has not been successful. According to the needs of Kailuan group's industrial transformation strategy, this paper makes a systematic design on the implementation of Kailuan group's industrial transformation strategy from the perspective of the implementation of strategic management by applying relevant theories of strategic management. This paper first introduces the background of the subject, study significance and the research status at home and abroad. It meanwhile tells the current situation of transformation of resource based enterprises at home and abroad and the lessons to learn. Secondly, the internal and external environment of Kailuan group's industrial transformation is analyzed, and on this basis, SWOT analysis is carried out. The Abstract - III - industrial transformation strategy of Kailuan group is designed with emphasis and the guiding thought and basic principles of the transformation strategy are established. After proposing the overall strategy, target, stage and the choice of business development strategy model of transformation strategy matching, the solution of the industrial transformation strategy is basically proposed. Finally, according to the actual industrial transformation of Kailuan group,the countermeasures to ensure the implementation of industrial transformation strategy are put forward from the aspects of organizational system and talent culture. Keywords: resource-based enterprises; industrial transformation; strategic management; Strategic objectives 目 錄 - V - 目 錄 摘 要.............................................................................................................................I? ABSTRACT...................................................................................................................II? 第1章 緒 論..............................................................................................................1? 1.1 選題背景與研究意 義......................................................................................1? 1.1.1 選題背 景....................................................................................................1? 1.1.2 研究意 義....................................................................................................2? 1.2 國內外研究現 狀..............................................................................................2? 1.2.1 國外研究現 狀.............................................................................................2? 1.2.2 國內研究現 狀.............................................................................................4? 1.2.3 國內外研究綜 述.........................................................................................7? 1.3 研究目標、內容和方 法..................................................................................8? 1.3.1 本文的研究目 標.........................................................................................8? 1.3.2 本文的研究內 容.........................................................................................8? 1.3.3本文的研究方 法..........................................................................................8? 1.4 本文結 構..........................................................................................................8? 第2章 企業轉型國內外發展現狀分 析....................................................................10? 2.1 國外資源型企業轉型現狀分 析.....................................................................10? 2.1.1 德國魯爾集團轉型發展模 式...................................................................10? 2.1.2 法國洛林大區礦產業轉型發展模 式.......................................................11? 2.1.3 日本北九州市重化工業轉型發展模式...................................................13? 2.1.4 國外資源型城市轉型經驗借鑒...............................................................14? 2.1.5 對開灤集團產業轉型的啟 示...................................................................15? 2.2 國內資源型企業轉型現狀分 析.....................................................................16? 2.2.1 神華集團轉型實 踐...................................................................................16? 2.2.2 大同煤業集團轉型實 踐...........................................................................17? 2.2.3 河南煤業化工集團轉型實 踐...................................................................18? 2.3 國內資源型企業轉型趨勢及面臨的主要問 題.............................................19? 2.3.1 國內資源型企業轉型趨勢.......................................................................20? 2.3.2 國內資源型企業轉型存在的主要問題...................................................21? 2.3.3 對開灤集團產業轉型的啟 示...................................................................23? 2.4 本章小 結........................................................................................................24? 第3章 開灤集團轉型內外環境分 析........................................................................25? 燕山大學工商管理碩士學位論文 - VI - 3.1 開灤集團簡 介................................................................................................25? 3.2 開灤集團轉型外部環境分 析.........................................................................25? 3.2.1 行業經濟發展形 勢...................................................................................26? 3.2.2 區域經濟發展形 勢...................................................................................28? 3.2.3 能源政 策..................................................................................................29? 3.2.4 市場需 求..................................................................................................29? 3.2.5 煤炭資源儲 量...........................................................................................30? 3.2.6 環境保護政策法 規...................................................................................31? 3.2.7 新能源競爭壓 力.......................................................................................32? 3.3 開灤集團內部環境分 析................................................................................33? 3.3.1 組織結構分 析...........................................................................................33? 3.3.2 經營管理能力分 析...................................................................................34? 3.3.3 資本運營能力分 析...................................................................................35? 3.3.4 技術創新能力分 析...................................................................................36? 3.3.5 人力資源狀況分 析...................................................................................37? 3.3.6 融資能力分 析...........................................................................................40? 3.3.7 項目管理能力分 析...................................................................................41? 3.3.8 財務管理能力分 析...................................................................................42? 3.3.9 市場營銷能力分 析...................................................................................43? 3.4 本章小 結........................................................................................................44? 第4章 開灤集團轉型戰略設 計................................................................................45? 4.1 開灤集團轉型戰略SWOT分 析.....................................................................45? 4.2 轉型戰略指導思路和基本原 則.....................................................................50? 4.2.1 轉型戰略基本背 景...................................................................................50? 4.2.2 轉型戰略指導思 路...................................................................................51? 4.2.3 轉型戰略的基本原 則...............................................................................51? 4.3 集團轉型總體戰略提 出................................................................................52? 4.3.1 現有產業領域轉型發 展...........................................................................52? 4.3.2 轉型產業加快培 育...................................................................................52? 4.4 轉型戰略目標和階段劃 分............................................................................53? 4.5 與轉型匹配的各業務發展戰略模式選 擇.....................................................54? 4.6 本章小 結........................................................................................................60? 第5章 開灤集團產業轉型戰略實施對 策................................................................61? 5.1 組織架構改革策 略........................................................................................61? 5.2 技術創新策 略................................................................................................61? 目 錄 - VII - 5.3 深化機制改革策 略........................................................................................63? 5.4 人才資源開發策 略........................................................................................63? 5.5 引資合作策 略................................................................................................64? 5.6 內部協同合作策 略........................................................................................65? 5.7 全面績效評價策 略........................................................................................66? 5.8 企業文化支撐策 略........................................................................................66? 5.9 和諧企業建設策 略........................................................................................67? 5.10 本章小 結......................................................................................................68? 結 論..........................................................................................................................69?。。。。。。以下內容略
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